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For the First Time, the Super Bowl Halftime Show Was Shot Using Cinema Cameras

This year’s Super Bowl Halftime Show, starring Grammy-winning artist The Weekend, may forever be known as the performance that birthed a million memes, but, in live-video-production circles, it will also be remembered for taking significant steps in the evolution of live entertainment production.

The show, produced by Roc Nation and seen in more than 90 million U.S. homes, marked the first Super Bowl Halftime Show to deploy cinema cameras as part of its equipment arsenal.

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