Sundance Film Festival gets its largest-ever audience
The seven-day Sundance Festival reached a total audience 2.7 times larger than at the typical 11-day Utah edition, and attracted public from all 50 states and 120 countries.
The 2021 Sundance Film Festival is probably the most international of all the editions of the Utah event organized by the non-profit Sundance Institute founded in 1981 by Robert Redford. Despite the shorter duration of the festival – 7 days and not the usual 11 – and the fact that there were fewer feature films – 73 – than the typical 120 features, the event reached, according to its organizers, a total audience 2.7 times larger than the usual festival. It’s Sundance’s largest-ever audience coming together around independent storytelling.
According to the Sundance Institute, public from all 50 states and 120 countries attended the event. Audiences watched the online program of 73 feature and 50 short films, 4 Indie Series, 23 talks and events, participated in the New Frontier exhibition including 14 projects, and showed up at the Satellite Screens across the country. Online seat limits for feature films were set by individual rights-holders, and the film and series programs were geo-blocked to the US.